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However, the weather is something we have no control over. We do, however have control over how our events are perceived, which will make them a priority for show goers.
First I have to start, traditional marketing is more in the physical world in my opinion. Such as direct mail postcards. A physical postcard can be retained and stuck on the refrigerator with a magnet.
Digital marketing, on the other hand is online, and can be lost very easily.
Granted, digital marketing is a little easier to measure, however I don’t know if I can trust the metrics on most of these platforms.
The reason I like mailing direct mail postcards through the United States Postal Service, is the longevity of a postcard is much longer than a email that gets lost in the inbox.
The MagicMarketingTool that I am referring to is called MailBoxPower and is an amazing platform that sends greeting cards, postcards and custom personalized gifts and treats.
We use this system with the Synergy collaborative, to promote our clients, customers and members.
The Minneapolis Covid cases definitely have an effect on the business events as well as the social events happening in the Twin Cities of Minneapolis and St. Paul.
Minneapolis is not immune to the effects of Covid, however many people are.
Believe it or not, there are people that are not affected by the Covid virus, and they are living their lives as normal citizens.
There are however, mandates and rules and regulations and opinions that tend to minimize the attendance at Business a Events and Social functions.
For this very reason, as an event Marketing Professional I have needed to develop a hybrid strategy for the events that I promote and produce.
We are using tools for the digital world, as well as the physical world to get messages out for our members and clients.
One of the tools that I use to get the word out, it’s called MailBoxPower and it uses the United States Postal Service to send postcards, greeting cards and personalized gifts.