GOT IT! The Facebook Event Cover Photo Size

Event Marketers are always looking for the Facebook event cover photo size.

The Facebook event cover photo dimensions are vital, and Facebook does not make it easy to find their optimal dimensions. The Facebook business page cover photo size can be different, but wouldn’t it be nice if these sizes were more universal. Generally speaking, Facebook page cover photo size might be different from the Facebook group cover photo size and the Facebook event photo size so does it all really matter?

Size Matters

Facebook Event Cover Photo Size Basics Guide

  • Currently: 1200 x 628 (2:1 ratio)
  • Recommendation: 1920 x 1080 (16:9 ratio)
  • Minimum Dimensions: 470 × 174

The current Facebook event image will be different from both of the other options like the fan page and also your personal profile page.

Generally speaking you can make them bigger, but don’t make them smaller, for the better results. Both myself #MagicBrad and Facebook often recommend at least a 1200 pixel width.

Things change

Like most everything on the Internet, it will change. The event cover photo may vary at different times depending on when Facebook makes updates.

It was checked and verified on January 4, 2019, that the recommended size for a Facebook event cover photo is 1200 x 628. It has been recommended that the width of the image is 1920 pixels.

The reason these sizes vary so often, is that they are being showed on multiple devices from multiple device manufacturers. Too bad we can’t all agree on a universal system.

The Facebook event image size on an iPad displays at 128 x 674 pixels. This is that the size of the iPad device, will vary from other manufactured tablet devices.

With all of this being said and done, the bottom line is getting people to find your event, and then click on the registration button.

KISS = Keep It Super Simple

If you would like some help on event marketing strategy and using multiple platforms to generate leads for your business, please feel free to contact me.

Event-fully,

BRAD MagicBrad GUDIM
Minneapolis, MN

Easy digital marketing for events and event professionals

For EVENT PLANNER’s, one of the big concerns is digital marketing for events and increasing the attendance. There is nothing more frustrating for and Event Promoter, then putting lots of time, energy and money into an event, and then having less than impressive attendance at the event.

The inception of the Internet has reduce the efficacy of posting flyers all over town. The new methods are primarily digital with posting events on platforms like event Brite, Facebook, meet up and other Internet platforms.

My Successful Campaign Strategy

Good old Facebook is where a lot of people seem to be hanging out these days.  And the advertising platform is amazing when it comes to targeting a specific audience.  The key, is the alignment of the audience with the specific event being promoted.  Even if you have a super amazing spectacular event that you are planning, if it does not align with the audience, you will not have maximum attendance.  Targeting an audience with the desire for the content that is in the event is vital to the success of a event marketing campaign.

Lead Generation Strategy

The strategy I have had some very good success with, is a combination of Facebook events, EventBrite ticketing, and the MailChimp email platform. These three platforms seem to integrate very well together.

Facebook allows you to create an event on their platform, and then advertise it to a very specific niche audience. Then the registration is done with the EventBrite platform, which seems to be a popular and trusted platform. The EventBrite registrants then integrate easily into MailChimp, and a automated campaign can be set up in MailChimp to  communicate to those register for the event to assure their attendance on the event date.

In closing…

I used this strategy to get attendance to the Minnesota Event Planners Expo held here in the Twin Cities. Last year, I spent less than $500, and we attracted over 800 people.

If you would like to discuss an event marketing strategy for your business, please feel free to contact me.

Event-fully Yours,

BRAD MagicBrad GUDIM
www.MagicBradMarketing.com
Minneapolis, MN