In the fast-moving real estate market, every edge counts. From prospecting to closing deals, staying top-of-mind with your community is key. One powerful yet often overlooked method is direct mail postcards delivered by the United States Postal Service (USPS).

But here’s the exciting part: not only can you use postcards to grow your real estate business, you can also make money selling the system that powers them.

Why Direct Mail Still Works for Real Estate

While online ads vanish with a click, a postcard delivered to someone’s mailbox is tangible and lasting. It sits on the kitchen counter, gets pinned on the fridge, or passed along to a friend who’s thinking of buying or selling. That’s real staying power.

For real estate agents, this means more visibility, more leads, and ultimately, more closings.

The Affiliate Model: Simple and Smart

If you’ve ever recommended a favorite restaurant or app to a friend, you already understand the foundation of affiliate marketing. The affiliate model is simply earning a commission when someone buys through your referral link.

Here’s why it’s perfect for agents:

• No inventory – you’re not shipping products or handling logistics.

• No customer service headaches – the company handles support.

• No sales pressure – just share a tool you already use and love.

Recurring Income with Subscription-Based Software

The real magic happens when the product you’re sharing is a subscription-based software. Instead of a one-time commission, you earn recurring monthly commissions every time your referral renews their subscription.

That means:

• You do the work once.

• You get paid again and again.

• Your income grows as more people subscribe.

Imagine building a steady stream of passive income on top of your real estate sales – it’s like having rental income without buying a property!

Why Real Estate Agents Should Pay Attention

• You already have the network: clients, colleagues, vendors, and other business owners.

• You already understand the value of postcards: consistent outreach drives results.

• You can double dip: use the postcards yourself and earn commissions by sharing the software with others.

Final Thoughts

As a real estate professional, you know the importance of staying visible and creating multiple streams of income. Direct mail postcards delivered by USPS give you a proven way to generate leads, and promoting the subscription software that powers them gives you a simple, scalable way to earn passive income.

It’s smart marketing, and it’s smart business.