I think, of all Real Estate Mailers postcards are the most cost effective.

Yes, I have my reasons why I think of all the real estate mailers postcards are the BEST.

And here’s why…

#1 – There is no folding or stuffing of the envelope. There is no envelope.

#2 – Because there is no envelope, the message can be seen from multiple people. The post man sees it, the receptionist sees it, the mail room sees it, the recipient sees it, and even if it is thrown in the trash, the garbageman might see it.

#3 – A postcard is easy to retain. The recipient can pin it on a bulletin board, or use a magnet to stick it on the refrigerator. They can prop it up on their desk and deal with it later. A postcard is easy to handle and hold.

I  use a software platform called MailBoxPower, to send my direct mail Postcards.

I call this software platform my Magic Marketing Tool, because of the amazing features inside. There is a list builder to purchase mailing list by geographic and demographics.

SEE MagicMarketingTool.com

Another feature, is the automation feature. You can send someone a form, that they fill out, and when they click submit it will automatically start a campaign and send the first item.

Another feature is the print merge feature that allows you to personalize multiple items. You could literally send out 100 items, and each item will have a content piece specific to each individual recipient.

I use postcards for my Synergy Affiliate Program, and members of the Synergy Collaborative, and to promote the Minnesota Event Expo.

GO TO MagicMarketingTool.com

If you have any questions or concerns, or ideas or suggestions, please contact me and let’s connect and brainstorm.

How a Real Estate Direct Mail Postcards software gets (and keep) MORE business referrals.

Staying top of mind is vital in business. Especially in these days of online activity. The use of real estate direct mail postcards is popular, but I think a lot of the agents are doing it incorrectly.

This is just my opinion.

Just mailing out a postcard, is not enough. There needs to be a series of mailings, and they can NOT be “salesy” or they will just be thrown in the trash.

Use fun graphics and be entertaining.

Also, doing these mailings consistently is also vital. However it can be time consuming, unless you know how to leverage automation.

I have a software called MailBoxPower, that I use a lot. I call it my Magic Marketing Tool, because of the features for purchasing super targeted lists, and the automation and print merge functions.

LEARN MORE MagicMarketingTool.com 

I also use this Platform and the United States Postal Service to send invitations for my Minnesota event planners expo coming in March.

If you are local to the Twin Cities, and want to learn more about Event Marketing, you can register to attend this event at MinnesotaEventExpo.com

As usual, if you have any questions, ideas or suggestions please feel free to contact me.