Yes, I have my reasons why I think of all the real estate mailers postcards are the BEST.
And here’s why…
#1 – There is no folding or stuffing of the envelope. There is no envelope.
#2 – Because there is no envelope, the message can be seen from multiple people. The post man sees it, the receptionist sees it, the mail room sees it, the recipient sees it, and even if it is thrown in the trash, the garbageman might see it.
#3 – A postcard is easy to retain. The recipient can pin it on a bulletin board, or use a magnet to stick it on the refrigerator. They can prop it up on their desk and deal with it later. A postcard is easy to handle and hold.
I use a software platform called MailBoxPower, to send my direct mail Postcards.
I call this software platform my Magic Marketing Tool, because of the amazing features inside. There is a list builder to purchase mailing list by geographic and demographics.
Another feature, is the automation feature. You can send someone a form, that they fill out, and when they click submit it will automatically start a campaign and send the first item.
Another feature is the print merge feature that allows you to personalize multiple items. You could literally send out 100 items, and each item will have a content piece specific to each individual recipient.
GO TO MagicMarketingTool.com
If you have any questions or concerns, or ideas or suggestions, please contact me and let’s connect and brainstorm.