Staying top of mind is vital in business. Especially in these days of online activity. The use of real estate direct mail postcards is popular, but I think a lot of the agents are doing it incorrectly.
This is just my opinion.
Just mailing out a postcard, is not enough. There needs to be a series of mailings, and they can NOT be “salesy” or they will just be thrown in the trash.
Use fun graphics and be entertaining.
Also, doing these mailings consistently is also vital. However it can be time consuming, unless you know how to leverage automation.
I have a software called MailBoxPower, that I use a lot. I call it my Magic Marketing Tool, because of the features for purchasing super targeted lists, and the automation and print merge functions.
LEARN MORE MagicMarketingTool.com
I also use this Platform and the United States Postal Service to send invitations for my Minnesota event planners expo coming in March.
If you are local to the Twin Cities, and want to learn more about Event Marketing, you can register to attend this event at MinnesotaEventExpo.com
As usual, if you have any questions, ideas or suggestions please feel free to contact me.